Story

mars 1, 2016

Text FREDRIK AUSTAD Photos CRAIG GREEN x BJÖRN BORG

Craig Green, the designer known as Britain’s new rising star, has teamed up with the Swedish sports brand Björn Borg for a capsule autumn winter 2016 collection.

Green graduated with a Fashion MA from Central Saint Martins in 2012 and showed his first solo show at London Collections menswear in 2015. From the early beginning the brand has been focusing on fabrics and techniques, showing unisex clothing with a diverse range of silhouettes.

The Björn Borg collaboration features highly technical garments playing on the contrast between light and shadows. Quilted oversized hooded ponchos were mixed with perforated sweats and sports jackets. Wide silhouettes were shown side by side with tight drawstring jackets hiding the models under the hoodies, giving us associations to some kind of protection. This is Greens first street wear collection, but we also see clear lines to his fall winter 2015 menswear line shown earlier this year, consisting of pieces strapped firmly around the body in in stripes, light grey and army green.

 

“The Craig Green x Björn Borg Collection marries my conceptual fascination with light and shadow, with the utilitarian beauty of Björn Borg’s heritage. The idea is to have a multifunctional garment for both men and women that is not really gender-specific. Functional components become a distinct design feature, and a bold logo is replaced by a single circle – a development of the whole motif I often explore”, said Craig Green about the collaboration.

The capsule collection consists of 20 pieces of clothing in off-white and black, and will be sold globally as of October 2016.

Photography AMY GWATKIN, EMMA SVENSSON
Set design SAHARA WIDOFF
Styling CRAIG GREEN, VINCENT LEVY
Make-up MARINA ANDERSSON
Hair HANS NILSSON