Story

april 15, 2016

Text Fredrik Austad & Maren Serine Andersen Photos Mardou&Dean

The Mardou&Dean autumn winter 2016 presentation was for this season held in Paris on 14 rue Saint Louis en I’lle. Moving their show from their home in Oslo to Paris is an important step, not only for their own personal development, but also for the Norwegian fashion industry, where many brands these days are trying to succeed in international waters.

The collection features a diverse spectrum of references mixing the classic tough biker with vintage ski clothing and sci-fi Western cowboys, presented in Italian recycled leather, warm cashmere, boiled wool, and delicate silk satin.

The full biker set in leather is brought back in red, grey and burnt orange with black and white leather panels. Talking about leather, it simply can not be forgotten to mention the black and white striped leather dress with cut-off shoulders. This definitely stood out as one of the strongest pieces and a mon Dieu favorite.

The collection is unisex, focusing on outerwear and shoes. In four centimeter high heels the male models exchanged jackets with the women during the presentation in Paris, a detail stating that these garments know no gender. Erasing the gender barriers has been a hot topic in the fashion industry for the last year, with roots in LGBT movements regarding marriage equality and acceptance of transsexuality. Where big international houses, such as Louis Vuitton, features men wearing women’s clothing in their campaign, it is quite welcoming to see these tendencies being picked up by our local designers in Norway where the general status quo is quite conservative.

With an eclectic feel, a great mix of materials and a new interesting take on Mardou & Dean’s identity, this is definitely Bredholdts strongest collection ever the way mon Dieu see it.