Story

april 14, 2015

Text Fredrik Austad

The minimalistic Swedish clothing brand COS is collaborating with New York-based studio Snarkitecture for this years’s Salon del Mobile during Milan design week.
The design duo Daniel Arsham and Alex Mustonen have created for COS an environment that reflects the brand’s core DNA. They wanted to create a space to inspire, explore and relax, and to return to. The shifting quality of light seem to create a different space and experience with each visit

COS Heads of Design, Karin Gustafsson and Martin Andersson were drawn to Snarkitecture’s work when researching inspiration for the SS2015 collection. They found many parallels between the approach to design of Arsham and Mustonen and COS: most notably the concept of reduction. Snarkitecture describe «removing anything non-essential and focusing the viewer’s experience» and comparably the COS aesthetic is often described as clean and modernist.

The installation is open from 14 to 19 April and is located within the art district of Brera.

Film by Andrew Telling